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Celebrity Brand Spotlight #4: Kim Kardashian
It just seems like Kim Kardashian is everywhere. The reality television star, businesswoman, girlfriend of Kanye and new mother to daughter, North West, is a digital dynamo recently ranked the 15th...
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Google is the Most Popular Brand on Digital Media for July 2013
Social media analytics company Starcount has ranked Google as the most popular brand on social media for the month of July with Walt Disney coming in second place. Google took top billing as it...
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Is the Idea of Brands Placing Products in Event Gift Bags In Return for...
High end events are notoriously known for good drink, great grub and awesome swag in the gift bags given at the evening’s end. In order to receive the gratis goody bag containing Stila cosmetics,...
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Celebrity Brand Spotlight #5: Cristiano Ronaldo
We are now entering our second month of celebrity brand profiles and this week we are focusing on an individual known for his athletic gifts, good looks, business acumen and social media savvy....
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Golf Channels Asks for Social Media Mulligan
Golf Channel execs must be nightmares about this Tweet. One of the great things about social media is its spontaneity and immediacy. One of the negative things about social media is its spontaneity...
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The Gap is Back – Marrying TV and Social
Dhani Harrison for the Gap. The TV campaign begins tonight. The Gap is back on TV. After an absence of four years the fashion brand is this time marrying TV ads to a Twitter campaign. The TV campaign...
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Toys “R” Us is Hit by a Hijacked Hashtag
What started out as a heart-warming, ‘prankvertising’ campaign may have taken a turn for the worse for beloved kids brand Toys “R” Us, after its chosen hashtag for the promotion was seemingly hijacked....
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TV Seeks an Audience via Twitter
Twitter and social media is viewed increasingly as a marketing tool by traditional media. It may be a sign that traditional media is at last embracing social media tools, like Twitter, it may be a...
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Brands Go Green for St. Patrick’s Day
St. Patrick’s Day is upon us again, and brands are accordingly hopping on the holiday to inform, amuse and entertain their social media followers. Whether or not you have Irish ancestry matters little,...
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Twitter’s New Profile Pushes Brands to Emphasize Images
Twitter is spreading its wings with wider, richer profile images | Credit: Pixabay Better late than never, Twitter is finally jumping on board the image bandwagon. Already a prominent feature on...
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